![]() ![]() Each platform has a different requirement for sizes and formats. In the beginning, you may only be using your logo on your website, however, what happens if you want to use it on a business card or signage? The logo format on a business card will be different than a logo on a Facebook cover photo. When it comes to DIY logos, the person designing them often forgets how important versatility is. Your logo design needs to be versatile across platforms Designers can offer insight on which colours best match your business, and they can also offer feedback regarding how the colour will look in print and online.Ģ. ![]() For example, in colour theory, orange represents “enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation,” whereas blue represents “tranquility and calmness.”Īny designer worth their weight understands colour theory and, specifically, how it has the power to impact sales and marketing efforts. For example, red is much better at evoking hunger in an audience.Īre you a cutting-edge tech company? Or a time-tested family-run business? Fun or serious? Informal or formal? Modern or vintage? Creative or regulation-oriented? This influences the design choices you need to make greatly. Do you like the colour blue? That’s great, but if you’re in the food industry, blue won’t always help you. A simple decision like colour choice could impact the overall make-or-break effect of your brand. Without a cohesive brand narrative, prospects may be left feeling confused about your brand and what it is you do, and more importantly – can do for them. ![]() It does not, contrary to popular belief, have anything to do with personal preference. The design of your logo very much hinges on your industry, company message and core audience. Good design is a result of educated choices ![]()
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